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Top Bridal Dress Trends for 2026
If you’re gearing up for your 2026 wedding, chances are your Pinterest boards are already bursting at the seams. And quite right too, your vision is everything. This year our brides are arriving with a very clear sense of what they think they want. What’s interesting for 2026, though, is how often those expectations shift once dresses are actually tried on. We’re loving seeing our bridal designers responding to that exact moment too – when a bride realises she wants t
Feb 164 min read


Prom Trends for 2026: Colours, Cuts & Sparkle Levels
We know, we know, 2026 is only just getting started and it might feel like prom season is still a way off but really, it’s already well underway. Prom planning now starts earlier than ever with girls ordering dresses months (sometimes nearly a year) in advance with that in mind, knowing what’s trending – and what’s worth snapping up early – can be a huge help. What we’re seeing for 2026 is a real move towards bold individuality. Colours are brighter , silhouettes are c
Feb 164 min read


Online vs In-Store Bridesmaid Dresses: What Brides Really Need to Know
If there’s one part of wedding planning that causes more nerves than our brides expect, it’s choosing the bridesmaid dresses . Not because you don’t trust your friends. Not because you don’t know what you like. But because you’re trying to keep the whole squad happy – different bodies, different heights, different confidence levels and very different feelings about being put in a dress and photographed all day. That’s usually the moment when online shopping starts t
Feb 24 min read


If You’ve Got Time on Your Side: How to Plan Wedding Dress Shopping so You Can Really Enjoy It!
First things first - a HUGE congratulations from us! Getting engaged is such a special moment and deserves a little space to breathe and enjoy being a fiancé for a bit before the planning kicks in. If you’re reading this 12, 18 or even 24 months before your big day, you’re in a fantastic spot: more time = way more fun when it comes to choosing your dress . Social media, TV and well-meaning advice can make it feel that wedding dress shopping needs to be a big, emotional
Jan 264 min read


Guide for Finding the Perfect Prom Dress
Prom night is one of those unforgettable milestone moments: the music, the photos, the excitement of celebrating the end of a chapter with the people you’ve grown up with. But before the big night arrives, there’s a universal question everyone faces: ‘What the hell am I going to wear?’ If you’ve found yourself scrolling endlessly, saving images or feeling overwhelmed by the jump from school uniform to formalwear, you’re not on your own. Prom dress shopping can feel d
Dec 14, 20254 min read


Prom Dress Shopping – What to Know Before You Start
Prom dress shopping is a real milestone moment – exciting, a bit emotional, filled with Pinterest boards, saved TikToks and a LOT of group chat. But we get that it’s also a bit overwhelming. If you’re a prom-goer (or the parent of one), you’ve probably already seen just how many options there are out there. Different colours , shapes, fabrics, sparkles…it’s a beautiful minefield of choices. With the right mindset and a bit of insider knowledge, we promise the experience
Dec 3, 20254 min read


The Subtle Art of Tasteful Cut-Outs in Wedding Fashion
If you’ve just started browsing wedding gowns, you might have noticed a little more skin is on show than you might have expected, in the most elegant, thoughtful way of course. Gone are the days when daring meant plunging necklines or midriff-baring dresses that felt more club than chapel. Today’s brides are embracing what we like to call the ‘barely-there’ approach: subtle cut-outs, illusion panels and lace that seems to float on the skin. It’s a way to feel modern, confid
Nov 12, 20254 min read


Shine Bright: Why Glitter and Metallics are Stealing the Spotlight
As much as the word itself might be a little cringe, there’s no denying that bling is back. From glitter-infused ballgowns to sequined bodices and shimmering tulle skirts, sparkle is firmly taking centre stage in modern bridal fashion . Right now, brides are embracing sparkling fabrics and dazzling embellishments to stand out, spark all kinds of joy and bring a real festivity to their look – not to mention making a real statement on the dance floor. If you’re wondering
Oct 26, 20253 min read


Walking Down the Aisle (Again): The Return of the Traditional Church Wedding Gown
For the past ten years or so, wedding style has leaned towards minimalism: slip dresses, chic hotels, rooftop ceremonies and destination vows under the sun. But, recently, something has been shifting. Church weddings – once thought to be quietly fading – are finding their way back into the spotlight. And with them, brides are rediscovering the timeless appeal of the traditional wedding gown. At Lily’s, we’ve noticed the shift first hand with more brides than usual opti
Oct 12, 20253 min read


Elegant Entrances: The Resurgence of the Engagement Dress
For many brides-to-be, the wedding dress is – unsurprisingly – the undisputed star of the show . But just recently we’ve seen another...
Sep 28, 20254 min read


Sole Priorities: Why Comfort-First Wedding Footwear is Taking Over
Finding the perfect wedding shoe is no joke. Some of our brides find their dream shoe before they’ve even tried on a single dress whilst...
Sep 10, 20254 min read


Double the Glamour: Why Second Looks are Becoming a Bridal Staple
Once upon a time, the dress was THE dress. One breathtaking gown to take you from floating down the aisle to belting out Summer Nights...
Aug 25, 20253 min read


Hidden Luxuries: The Rise of Comfort Features in Modern Gowns
We may be just a tad biased but we think that moment you step into a gown – wedding, prom or anything in between – is pure magic. One...
Aug 18, 20253 min read


The Rise of Short Wedding Dresses
Not every bride dreams of walking down the aisle in a big, sweeping ballgown. We’re seeing more and more brides saying ‘I do’ to shorter...
Jul 29, 20253 min read


Prom Perfection: Colour Trends You’ll Love for 2026
When it comes to prom , colour can totally make or break your look and every year, some shades just take over. If you’re on the hunt for...
Jul 14, 20253 min read


Redefining Prom Night with a Black Dress – Can I Wear Black to My Prom?
There was a time not so long ago when black dresses at prom felt like a fashion faux pas. It was considered too serious, too somber, or...
Jun 21, 20253 min read


Junior Bridesmaid Dresses – How to Match Them to Your Wedding Theme
Choosing dresses for junior bridesmaids can be one of those surprisingly fiddly parts of wedding planning. You want everything to look...
Jun 16, 20253 min read


Jumpsuits – For Those Bridesmaids Who Don’t Like a Dress
Not every bridesmaid feels like her best self in a dress and that’s perfectly fine! Whether it’s about comfort, practicality, or simply...
May 14, 20253 min read


Corsets – The Biggest Trend of 2025
Today, we’re going to be talking about the fashion moment of 2025: corsets. Yep, they're back, and they’re not just for costume dramas...
May 7, 20253 min read


Breaking Tradition – The New Wave of Bridal Veils
Veils have long been a bridal staple for centuries, symbolising everything from tradition to mystery. However, nowadays, more and...
Apr 14, 20253 min read
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