Lily's Boutique Blog

Prom dress shopping looks simple from the outside. You go to a boutique, you try some dresses on, you find one you love. But anyone who’s actually been through it – either as a teenager or as the parent sitting on the velvet chair outside the fitting room – knows it rarely feels straightforward. For lots of girls we meet, choosing a prom dress is one of the first big style decisions they’ve made entirely for themselves. It’s tangled up with identity, confidence, comparing