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Prom 2027 Trends: The Rise of Multicoloured Pastel Embroidery
Everyone's talking about orange for Prom 2027 and it’s not hard to see why. But we’re seeing something equally exciting – and the complete opposite - coming our way for 2027: pastel embroidery Pale green ball gowns stitched with lemon and lilac threadwork. Lilac dresses with soft pink and green embroidery layered over the top. Whimsical, romantic, handmade-feeling - and very much the dress you'd wear if you'd been watching too much Bridgerton. Which let's be honest, all of us
2 days ago3 min read


How To Choose a Prom Dress That Photographs Well
Prom’s one of the most important nights in a teen’s life (so far). And - of course – one of the most photographed. Those pictures get shared, saved and looked back on for years so of course, every girl that walks through our door is thinking about how their dream dress is going to come across on camera. The most photogenic prom dress isn’t necessarily the one with the most sparkle, or the most popular silhouette or the colour that looks great on a phone screen. It’s the
Jul 284 min read


Dressing for Prom – Final Preparation Tips for the Day to Make You and Your Dress Shine
You’ve found the dress. You’ve sorted the perfect shoes. You’ve probably spent the last few weeks imagining how incredible prom night is going to be. But we’ve seen prom day itself go from dreamy to a bit stressful pretty quickly if you miss out just a few practicalities. A split seam, a blistered heel, a foundation smudge on that pristine white satin…it happens. And it doesn’t have to. We’ve helped hundreds of girls get prom-ready and over the years we’ve picked up a thi
Apr 265 min read


Off-the-Rack Prom Dresses: A Time-Saving Guide for Last-Minute Shoppers
Prom dress shopping doesn’t always go to plan. Some girls start looking a year or so in advance. Others suddenly realise prom is only a few weeks away and they still haven’t found the dress. Sometimes it’s been impossible to choose, sometimes life’s been busy and occasionally we do hear another shop might have let someone down at the last minute. If that’s you, take a breath…we promise you’re not the first. We see plenty of last-minute prom shoppers every year a
Mar 146 min read


Prom Trends for 2026: Colours, Cuts & Sparkle Levels
We know, we know, 2026 is only just getting started and it might feel like prom season is still a way off but really, it’s already well underway. Prom planning now starts earlier than ever with girls ordering dresses months (sometimes nearly a year) in advance with that in mind, knowing what’s trending – and what’s worth snapping up early – can be a huge help. What we’re seeing for 2026 is a real move towards bold individuality. Colours are brighter , silhouettes are c
Feb 164 min read
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